Save some money and grab the ASUS TUF Gaming Z790-Plus WiFi at around $220. It has everything you actually need for gaming - solid power delivery, good VRM cooling, PCIe 5.0, DDR5 support, and decent connectivity. Put the saved $200 toward a better GPU or faster RAM. The 13900K doesn't need an extreme motherboard to perform well in gaming scenarios. The TUF series has great build quality and reliability while skipping the premium features you probably won't use.

MSI MEG Z790 ACE MAX. 

Any Z790 motherboard will be compatible, but for the best options, check reviews from Gamers Nexus and Build Zoid. If you’re building a high-performance PC, also consider the i7-13700K, as it offers excellent value depending on your use case, whether for gaming, productivity, or multitasking. Researching these components ensures you get the right balance of performance and features for your needs.

TL;DR: Go with Gigabyte. You get way more bang for your buck compared to the flashy brands and the reliability is just amazing right now! Quick reply while I have a sec because I went through this exact same struggle last year. I used to be a total brand loyalist to some of the more expensive names, but I switched over to a high-end Gigabyte board for my latest workstation and it has been life-changing honestly. The power delivery is just fantastic and it handles my heavy workloads like a champ! My experience lately is that Gigabyte basically gives you all the high-end features for way less than the other guys. Before I give you a final nudge tho... what kind of case are you using? Are you going for a massive tower or something more compact? That definitely changes which board layout I'd suggest!

ASUS ROG Maximus Z790 Hero is what I'd recommend if budget isn't a major concern. The power delivery is exceptional for the 13900K's demands, it has fantastic I/O (USB4, Thunderbolt 4, 10Gb LAN), and the BIOS is very user-friendly. It's expensive but worth it if you're investing in a high-end CPU like the 13900K and plan to push it.