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What are the best AI tools for digital marketing in 2024?

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honestly im kind of spiraling trying to figure out which ai tools to actually pay for this year because it feels like everything is changing every week and my budget is super tight... like i have maybe $250 a month max to spend on software for my new boutique agency here in austin and i need to be fully operational by march 1st. right now im torn between jasper and copy.ai for the bulk of my content creation. jasper seems like the industry standard but its so pricey and i dont know if the extra features are actually worth it compared to copy.ai which feels a bit more intuitive for quick social media blurbs. also looking at surferseo for the optimization side but maybe i should just get an all-in-one?

here is what im dealing with:

  • budget: under $300 total for all tools
  • timeline: need to be set up in 2 weeks
  • use case: 10-15 long form blog posts and maybe 50 social ads a month
  • goal: high conversion without sounding like a robot wrote it

im leaning towards copy.ai because of the price but i dont want to regret it if jasper produces better quality stuff for clients. is there another tool i should be looking at instead? like is adcreative.ai actually good for the visual side or should i stick to the writing tools first? just dont want to waste my startup capital on junk...


3 Answers
12

I'm super satisfied with Copy.ai Pro Plan Unlimited Words for agency work. It easily outperforms Jasper on price-to-performance for small teams like yours.

  • Use the Brand Voice feature to keep your output sounding human.
  • Pair it with Surfer SEO Essential Plan 30 Articles for the data-driven optimization. This setup works well and stays way under your $300 budget. Let me know if you need more technical specs!


12

Honestly, been thinking about your budget and you can totally do this for way less than $300! I was in the same boat last year and wasted so much cash on tools that produced total garbage. You want reliable stuff that wont get flagged by clients, right? If you want that human touch without the massive Jasper price tag, you HAVE to check out Anthropic Claude 3.5 Sonnet Pro. It is honestly incredible for long-form stuff. It sounds way less robotic than almost anything else on the market imo. I use it for all my heavy lifting now and the quality is amazing! Here is my safe stack for your agency:

  • For the ads and visuals: Skip the super automated ad generators for now. Canva Pro Team Subscription is way more reliable for a boutique feel. Their AI photo editing tools are fantastic and actually work every time!
  • For the social scheduling: Metricool Starter Plan is amazing because it lets you see exactly how things will look before they go live. Super reliable for client work.
  • For the SEO: If Surfer feels too pricey, NeuronWriter Bronze Plan is a fantastic alternative that basically does the same thing but is way easier on the wallet. Just start small! You dont need a million subscriptions to be fully operational by March. Focus on getting Anthropic Claude 3.5 Sonnet Pro for those 15 blog posts and youll be golden. Austin is such a fun market for a new agency, youre gonna crush it!!





5

Regarding what #2 said about "Honestly, been thinking about your budget and you..." - basically everyone is weighing Jasper AI vs Copy.ai costs but omg I have this exact same issue! Seriously, been dealing with it for like 2 months now and still nothing feels right. Its so frustrating because the launch is coming up fast and i still cant decide! Honestly, it is so fantastic to finally see others talking about this tight budget struggle!


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