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What are the best AI tools for digital marketing in 2024?

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Im honestly so done with the tools I've been paying for lately. I feel like Ive been sold a lie with these all-in-one marketing platforms that promise to save time but actually just create more work for me. I'm trying to prep for my boutique's big spring launch here in Portland and I have exactly three weeks to get everything ready but I'm stuck rewriting every single caption because they sound so fake and robotic. It's getting so stressful because the clock is ticking and I'm just spinning my wheels.

I've been dropping like $120 a month on Jasper and this other random SEO tool and it's just not worth it anymore. My budget is already stretched thin with inventory costs so I really need to streamline. I need to find something that actually helps with:

  • social media posts that actually sound human
  • decent image generation for ads that doesn't look creepy
  • quick email newsletters that people actually want to read

I cant keep wasting money on things that dont deliver. Is there anything out there that actually works for a small business owner who doesn't have 10 hours a day to babysit an AI? What are the best AI tools for digital marketing in 2024 that are actually worth the hype?


3 Answers
11

Jumping in here because I spent way too much time fixing weird AI eyes in my ads last year. I would be careful with tools that claim to do it all for cheap. For my boutique, I suggest these:


10

To add: unfortunately most suites are just overpriced wrappers. I had issues with token limits before switching to something cheaper:





1

I totally get the frustration with Jasper. It feels like youre paying a premium for stuff you still have to fix anyway. If you want captions that actually sound like a person wrote them, honestly just ditch the specialized marketing platforms and use a better base model.

  • Anthropic Claude 3.5 Sonnet AI Model is the best for human-sounding text right now. It is way less robotic than others and actually gets nuance and personality.
  • Midjourney v6.1 Image Generation is the gold standard for ad images that dont look like weird AI fever dreams, tho it takes a bit to get used to Discord.
  • Canva Pro Design Suite is probably your best bet for newsletters and quick ads since it has the AI stuff built into a layout tool you probably already use. Stick to Claude for the writing and you wont have to babysit the output nearly as much. Its a game changer for boutique vibes.


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